{"id":8145,"date":"2025-06-15T11:34:18","date_gmt":"2025-06-15T11:34:18","guid":{"rendered":"https:\/\/xfactor.mk\/?p=8145"},"modified":"2025-06-15T11:44:50","modified_gmt":"2025-06-15T11:44:50","slug":"elementor-8145","status":"publish","type":"post","link":"https:\/\/xfactor.mk\/en\/elementor-8145\/","title":{"rendered":"What is a startup company and why is it not just a matter of technology?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8145\" class=\"elementor elementor-8145\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78ef764 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"78ef764\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b147ad4 elementor-widget elementor-widget-spacer\" data-id=\"b147ad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b957b9e elementor-widget elementor-widget-heading\" data-id=\"b957b9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a startup company \u2013 and why is it not just a question of technology<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2ec1e8 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"f2ec1e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e98d1a elementor-widget elementor-widget-text-editor\" data-id=\"1e98d1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">In the last decade, the term <em>startup<\/em> has become synonymous with innovation, dynamism, and business with global ambitions. But what does a startup company actually represent? Does it always have to be connected to the IT industry?<\/p><p><strong>A startup is not just a company \u2013 it is a way of thinking.<\/strong><\/p><p>The startup company is a young and agile business aimed at developing a unique product or service, often in conditions of high uncertainty. It is not just a small company \u2013 it is a company that seeks to solve an existing problem in a new, innovative way, with the potential to grow quickly and impact the broader market. Startups often begin with minimal resources but with a strong vision and a desire for change.<\/p><p><strong>The IT industry \u2013 a common, but not the only stage for startups.<\/strong><\/p><p>Although many successful startup stories come from the IT sector (like Facebook, Airbnb, or Uber), the term startup is not reserved solely for technology. Today, there are startups in the fields of biotechnology, sustainable fashion, agritech, education, medicine, food and drinks, and even art.<\/p><p><strong>Examples of startup companies outside the IT industry:<\/strong><\/p><ol><li class=\"translation-block\"><strong><a href=\"https:\/\/impossiblefoods.com\/\" target=\"_self\">Impossible Foods<\/a> (SAD) \u2013 an agritech startup<\/strong><br><em>Impossible Foods<\/em> created plant-based alternatives to meat that look, smell, and taste like real meat, but are sustainable and environmentally friendly. Aiming to reduce animal meat and its impact on the environment, this company is becoming a global leader in agritech innovations. Although it is not a technology in the traditional sense, their innovative approach and use of science to develop products have put this company on the map of successful startups.<\/li><li class=\"translation-block\"><strong><a href=\"https:\/\/www.allbirds.com\/\" target=\"_self\">Allbirds<\/a> (USA\/New Zealand) \u2013 a sustainable fashion startup<\/strong><br><em>Allbirds<\/em> creates eco-friendly shoes and clothing using natural materials such as Merino wool and sugarcane. Their mission is to create fashion products that not only look good but also reduce the impact on the planet. This startup is an example of how fashion can be innovative and eco-conscious.<\/li><li class=\"translation-block\"><strong><a href=\"https:\/\/www.sweetgreen.com\/\" target=\"_self\">Sweetgreen<\/a> (USA) \u2013 a startup for healthy eating<\/strong><br><em>Sweetgreen<\/em> is a startup that promotes healthy eating through its salad restaurants. The company uses local and organic ingredients and revolutionizes the way people think about healthy food. Their innovative business model in the hospitality industry allows them to grow and become a leader in the fast-healthy food industry.<\/li><li class=\"translation-block\"><strong>Biolive (Greece) \u2013 startup for organic products<\/strong><br><em>Biolive<\/em> is a startup that focuses on the production of organic and natural cosmetic products made from olive oil. By using traditional Greek methods and local resources, the company combines tradition with innovation to produce premium cosmetics that meet modern health and environmental responsibility needs.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf5118a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"cf5118a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa32823 elementor-widget elementor-widget-image\" data-id=\"aa32823\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/xfactor.mk\/wp-content\/uploads\/2025\/06\/pexels-marcelodias-2379944-768x512.webp\" class=\"attachment-medium_large size-medium_large wp-image-8147 not-transparent\" alt=\"\" srcset=\"https:\/\/xfactor.mk\/wp-content\/uploads\/2025\/06\/pexels-marcelodias-2379944-768x512.webp 768w, https:\/\/xfactor.mk\/wp-content\/uploads\/2025\/06\/pexels-marcelodias-2379944-300x200.webp 300w, https:\/\/xfactor.mk\/wp-content\/uploads\/2025\/06\/pexels-marcelodias-2379944-1024x683.webp 1024w, https:\/\/xfactor.mk\/wp-content\/uploads\/2025\/06\/pexels-marcelodias-2379944-1536x1024.webp 1536w, https:\/\/xfactor.mk\/wp-content\/uploads\/2025\/06\/pexels-marcelodias-2379944-2048x1366.webp 2048w, https:\/\/xfactor.mk\/wp-content\/uploads\/2025\/06\/pexels-marcelodias-2379944-18x12.webp 18w\" sizes=\"(max-width: 768px) 100vw, 768px\" data-has-transparency=\"false\" data-dominant-color=\"8e7e6a\" style=\"--dominant-color: #8e7e6a\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cb77b3 elementor-widget elementor-widget-spacer\" data-id=\"2cb77b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92cd621 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"92cd621\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6c1fc3 elementor-widget elementor-widget-text-editor\" data-id=\"e6c1fc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Startup culture \u2013 the future of entrepreneurship<\/strong><\/p><p>What distinguishes startup culture is the focus on learning, adaptation, and experimentation. Failure is not seen as an end, but as part of the process. This creates a space where young entrepreneurs, innovators, and visionaries can express themselves and build solutions that shape the future.<\/p><p class=\"translation-block\">So, the next time you hear about a startup \u2013 don\u2019t just ask <em>\u2018which application it is involved in\u2019<\/em>, but ask <em>\u2018what problem it solves and how does it do it differently?\u2019<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>\u0428\u0442\u043e \u0435 \u0441\u0442\u0430\u0440\u0442\u0430\u043f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0458\u0430 \u2013 \u0438 \u0437\u043e\u0448\u0442\u043e \u043d\u0435 \u0435 \u0441\u0430\u043c\u043e \u043f\u0440\u0430\u0448\u0430\u045a\u0435 \u043d\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0458\u0430 \u0412\u043e \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0430\u0442\u0430 \u0434\u0435\u0446\u0435\u043d\u0438\u0458\u0430, \u0442\u0435\u0440\u043c\u0438\u043d\u043e\u0442 \u0441\u0442\u0430\u0440\u0442\u0430\u043f (startup) \u0441\u0442\u0430\u043d\u0430 \u0441\u0438\u043d\u043e\u043d\u0438\u043c \u0437\u0430 \u0438\u043d\u043e\u0432\u0430\u0446\u0438\u0458\u0430, \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0430 \u0438 \u0431\u0438\u0437\u043d\u0438\u0441 \u0441\u043e \u0433\u043b\u043e\u0431\u0430\u043b\u043d\u0438 \u0430\u043c\u0431\u0438\u0446\u0438\u0438. \u041d\u043e, \u0448\u0442\u043e \u0432\u0441\u0443\u0448\u043d\u043e\u0441\u0442 \u043f\u0440\u0435\u0442\u0441\u0442\u0430\u0432\u0443\u0432\u0430 \u0435\u0434\u043d\u0430 \u0441\u0442\u0430\u0440\u0442\u0430\u043f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0458\u0430? 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\u043c\u043e\u0434\u0430, \u0430\u0433\u0440\u043e\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0458\u0430, \u0435\u0434\u0443\u043a\u0430\u0446\u0438\u0458\u0430, \u043c\u0435\u0434\u0438\u0446\u0438\u043d\u0430, \u0445\u0440\u0430\u043d\u0430 \u0438 \u043f\u0438\u0458\u0430\u043b\u043e\u0446\u0438, \u043f\u0430 \u0434\u0443\u0440\u0438 \u0438 \u0443\u043c\u0435\u0442\u043d\u043e\u0441\u0442. \u041f\u0440\u0438\u043c\u0435\u0440\u0438 \u043d\u0430 \u0441\u0442\u0430\u0440\u0442\u0430\u043f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430\u0434\u0432\u043e\u0440 \u043e\u0434 \u0418\u0422 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0458\u0430\u0442\u0430: Impossible Foods (\u0421\u0410\u0414) \u2013 \u0430\u0433\u0440\u043e\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0448\u043a\u0438 \u0441\u0442\u0430\u0440\u0442\u0430\u043fImpossible Foods \u0441\u043e\u0437\u0434\u0430\u0434\u0435 \u0440\u0430\u0441\u0442\u0438\u0442\u0435\u043b\u043d\u0438 \u0430\u043b\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u0438 \u043d\u0430 \u043c\u0435\u0441\u043e\u0442\u043e \u043a\u043e\u0438 \u0438\u0437\u0433\u043b\u0435\u0434\u0430\u0430\u0442, \u043c\u0438\u0440\u0438\u0441\u0430\u0430\u0442 \u0438 \u0438\u043c\u0430\u0430\u0442 \u0432\u043a\u0443\u0441 \u043a\u0430\u043a\u043e \u0432\u0438\u0441\u0442\u0438\u043d\u0441\u043a\u043e \u043c\u0435\u0441\u043e, \u043d\u043e \u0441\u0435 \u043e\u0434\u0440\u0436\u043b\u0438\u0432\u0438 \u0438 \u0435\u043a\u043e\u043b\u043e\u0448\u043a\u0438. \u0421\u043e \u0446\u0435\u043b \u0434\u0430 \u0433\u043e \u043d\u0430\u043c\u0430\u043b\u0438 \u0436\u0438\u0432\u043e\u0442\u0438\u043d\u0441\u043a\u043e\u0442\u043e \u043c\u0435\u0441\u043e \u0438 \u043d\u0435\u0433\u043e\u0432\u043e\u0442\u043e \u0432\u043b\u0438\u0458\u0430\u043d\u0438\u0435 \u043d\u0430 \u0436\u0438\u0432\u043e\u0442\u043d\u0430\u0442\u0430 \u0441\u0440\u0435\u0434\u0438\u043d\u0430, \u043e\u0432\u0430\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0458\u0430 \u0441\u0442\u0430\u043d\u0443\u0432\u0430 \u0433\u043b\u043e\u0431\u0430\u043b\u0435\u043d \u043b\u0438\u0434\u0435\u0440 \u0432\u043e \u0430\u0433\u0440\u043e\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0448\u043a\u0438\u0442\u0435 \u0438\u043d\u043e\u0432\u0430\u0446\u0438\u0438. \u0418\u0430\u043a\u043e \u043d\u0435 \u0441\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0458\u0430 \u0432\u043e \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u0441\u043c\u0438\u0441\u043e\u043b, \u043d\u0438\u0432\u043d\u0438\u043e\u0442 \u0438\u043d\u043e\u0432\u0430\u0442\u0438\u0432\u0435\u043d \u043f\u0440\u0438\u0441\u0442\u0430\u043f \u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0435\u045a\u0435 \u043d\u0430 \u043d\u0430\u0443\u043a\u0430 \u0437\u0430 \u0440\u0430\u0437\u0432\u043e\u0458 \u043d\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438 \u0458\u0430 \u0441\u0442\u0430\u0432\u0438 \u043e\u0432\u0430\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0458\u0430 \u043d\u0430 \u043a\u0430\u0440\u0442\u0430\u0442\u0430 \u043d\u0430 \u0443\u0441\u043f\u0435\u0448\u043d\u0438 \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u0438. Allbirds (\u0421\u0410\u0414\/\u041d\u043e\u0432\u0438 \u0417\u0435\u043b\u0430\u043d\u0434) \u2013 \u0441\u0442\u0430\u0440\u0442\u0430\u043f \u0437\u0430 \u043e\u0434\u0440\u0436\u043b\u0438\u0432\u0430 \u043c\u043e\u0434\u0430Allbirds \u0441\u043e\u0437\u0434\u0430\u0432\u0430 \u0435\u043a\u043e\u043b\u043e\u0448\u043a\u0438 \u043e\u0431\u0443\u0432\u043a\u0438 \u0438 \u043e\u0431\u043b\u0435\u043a\u0430 \u0441\u043e \u043a\u043e\u0440\u0438\u0441\u0442\u0435\u045a\u0435 \u043d\u0430 \u043f\u0440\u0438\u0440\u043e\u0434\u043d\u0438 \u043c\u0430\u0442\u0435\u0440\u0438\u0458\u0430\u043b\u0438, \u043a\u0430\u043a\u043e \u0448\u0442\u043e \u0441\u0435 \u0432\u043e\u043b\u043d\u0430 \u043e\u0434 Merino \u0438 \u0448\u0435\u045c\u0435\u0440\u043d\u0430 \u0442\u0440\u0441\u043a\u0430. \u041d\u0438\u0432\u043d\u0430\u0442\u0430 \u043c\u0438\u0441\u0438\u0458\u0430 \u0435 \u0434\u0430 \u0441\u043e\u0437\u0434\u0430\u0434\u0430\u0442 \u043c\u043e\u0434\u043d\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438 \u043a\u043e\u0438 \u043d\u0435 \u0441\u0430\u043c\u043e \u0448\u0442\u043e \u0438\u0437\u0433\u043b\u0435\u0434\u0430\u0430\u0442 \u0434\u043e\u0431\u0440\u043e, \u0442\u0443\u043a\u0443 \u0438 \u0433\u043e \u043d\u0430\u043c\u0430\u043b\u0443\u0432\u0430\u0430\u0442 \u0432\u043b\u0438\u0458\u0430\u043d\u0438\u0435\u0442\u043e \u0432\u0440\u0437 \u043f\u043b\u0430\u043d\u0435\u0442\u0430\u0442\u0430. \u041e\u0432\u043e\u0458 \u0441\u0442\u0430\u0440\u0442\u0430\u043f \u0435 \u043f\u0440\u0438\u043c\u0435\u0440 \u0437\u0430 \u0442\u043e\u0430 \u043a\u0430\u043a\u043e \u043c\u043e\u0434\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0431\u0438\u0434\u0435 \u0438\u043d\u043e\u0432\u0430\u0442\u0438\u0432\u043d\u0430 \u0438 \u0435\u043a\u043e-\u0441\u0432\u0435\u0441\u043d\u0430. Sweetgreen (\u0421\u0410\u0414) \u2013 \u0441\u0442\u0430\u0440\u0442\u0430\u043f \u0437\u0430 \u0437\u0434\u0440\u0430\u0432\u043e \u0458\u0430\u0434\u0435\u045a\u0435Sweetgreen \u0435 \u0441\u0442\u0430\u0440\u0442\u0430\u043f \u043a\u043e\u0458 \u0458\u0430 \u043f\u0440\u043e\u043c\u043e\u0432\u0438\u0440\u0430 \u0437\u0434\u0440\u0430\u0432\u0430\u0442\u0430 \u0438\u0441\u0445\u0440\u0430\u043d\u0430 \u043f\u0440\u0435\u043a\u0443 \u0441\u0432\u043e\u0438\u0442\u0435 \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u0438 \u0437\u0430 \u0441\u0430\u043b\u0430\u0442\u0438. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u0458\u0430\u0442\u0430 \u043a\u043e\u0440\u0438\u0441\u0442\u0438 \u043b\u043e\u043a\u0430\u043b\u043d\u0438 \u0438 \u043e\u0440\u0433\u0430\u043d\u0441\u043a\u0438 \u0441\u043e\u0441\u0442\u043e\u0458\u043a\u0438 \u0438 \u0433\u043e \u0440\u0435\u0432\u043e\u043b\u0443\u0446\u0438\u043e\u043d\u0438\u0437\u0438\u0440\u0430 \u043d\u0430\u0447\u0438\u043d\u043e\u0442 \u043d\u0430 \u043a\u043e\u0458 \u043b\u0443\u0453\u0435\u0442\u043e \u0441\u0435 \u043e\u0434\u043d\u0435\u0441\u0443\u0432\u0430\u0430\u0442 \u043a\u043e\u043d \u0437\u0434\u0440\u0430\u0432\u0430\u0442\u0430 \u0445\u0440\u0430\u043d\u0430. \u041d\u0438\u0432\u043d\u0438\u043e\u0442 \u0438\u043d\u043e\u0432\u0430\u0442\u0438\u0432\u0435\u043d \u0431\u0438\u0437\u043d\u0438\u0441 \u043c\u043e\u0434\u0435\u043b \u0432\u043e \u0443\u0433\u043e\u0441\u0442\u0438\u0442\u0435\u043b\u0441\u0442\u0432\u043e\u0442\u043e \u0438\u043c \u043e\u0432\u043e\u0437\u043c\u043e\u0436\u0443\u0432\u0430 \u0434\u0430 \u0440\u0430\u0441\u0442\u0430\u0442 \u0438 \u0434\u0430 \u0441\u0442\u0430\u043d\u0430\u0442 \u043b\u0438\u0434\u0435\u0440 \u0432\u043e \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0458\u0430\u0442\u0430 \u0437\u0430 \u0431\u0440\u0437\u043e-\u0437\u0434\u0440\u0430\u0432\u043e \u0458\u0430\u0434\u0435\u045a\u0435. Biolive (\u0413\u0440\u0446\u0438\u0458\u0430) \u2013 \u0441\u0442\u0430\u0440\u0442\u0430\u043f \u0437\u0430 \u043e\u0440\u0433\u0430\u043d\u0441\u043a\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438Biolive \u0435 \u0441\u0442\u0430\u0440\u0442\u0430\u043f \u043a\u043e\u0458 \u0441\u0435 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0430 \u043d\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043d\u0430 \u043e\u0440\u0433\u0430\u043d\u0441\u043a\u0438 \u0438 \u043f\u0440\u0438\u0440\u043e\u0434\u043d\u0438 \u043a\u043e\u0437\u043c\u0435\u0442\u0438\u0447\u043a\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438 \u043d\u0430\u043f\u0440\u0430\u0432\u0435\u043d\u0438 \u043e\u0434 \u043c\u0430\u0441\u043b\u0438\u043d\u043e\u0432\u043e \u043c\u0430\u0441\u043b\u043e. \u0421\u043e \u043a\u043e\u0440\u0438\u0441\u0442\u0435\u045a\u0435 \u043d\u0430 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0438 \u0433\u0440\u0447\u043a\u0438 \u043c\u0435\u0442\u043e\u0434\u0438 \u0438 \u043b\u043e\u043a\u0430\u043b\u043d\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0438, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0458\u0430\u0442\u0430 \u0458\u0430 \u043a\u043e\u043c\u0431\u0438\u043d\u0438\u0440\u0430 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u0458\u0430\u0442\u0430 \u0441\u043e \u0438\u043d\u043e\u0432\u0430\u0446\u0438\u0458\u0430\u0442\u0430 \u0437\u0430 \u0434\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0434\u0435 \u043f\u0440\u0435\u043c\u0438\u0443\u043c \u043a\u043e\u0437\u043c\u0435\u0442\u0438\u043a\u0430 \u043a\u043e\u0458\u0430 \u0433\u0438 \u0437\u0430\u0434\u043e\u0432\u043e\u043b\u0443\u0432\u0430 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u0438\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438 \u0437\u0430 \u0437\u0434\u0440\u0430\u0432\u0458\u0435 \u0438 \u0435\u043a\u043e\u043b\u043e\u0448\u043a\u0430 \u043e\u0434\u0433\u043e\u0432\u043e\u0440\u043d\u043e\u0441\u0442. \u0421\u0442\u0430\u0440\u0442\u0430\u043f \u043a\u0443\u043b\u0442\u0443\u0440\u0430\u0442\u0430 \u2013 \u0438\u0434\u043d\u0438\u043d\u0430\u0442\u0430 \u043d\u0430 \u043f\u0440\u0435\u0442\u043f\u0440\u0438\u0435\u043c\u043d\u0438\u0448\u0442\u0432\u043e\u0442\u043e \u041e\u043d\u0430 \u0448\u0442\u043e \u0458\u0430 \u0440\u0430\u0437\u043b\u0438\u043a\u0443\u0432\u0430 \u0441\u0442\u0430\u0440\u0442\u0430\u043f \u043a\u0443\u043b\u0442\u0443\u0440\u0430\u0442\u0430 \u0435 \u0444\u043e\u043a\u0443\u0441\u043e\u0442 \u043d\u0430 \u0443\u0447\u0435\u045a\u0435, \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0438\u0458\u0430 \u0438 \u0435\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0438\u0440\u0430\u045a\u0435. \u041d\u0435\u0443\u0441\u043f\u0435\u0445\u043e\u0442 \u043d\u0435 \u0441\u0435 \u0441\u043c\u0435\u0442\u0430 \u0437\u0430 \u043a\u0440\u0430\u0458, \u0442\u0443\u043a\u0443 \u0437\u0430 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