Coach is the first HRTech/EdTech platform of the Conceptiva Digital team - a Macedonian startup that has a vision to revolutionize the approach to learning with the help of the latest technologies.

The idea for the innovation comes from real problems identified by the team through years of work on projects for large multinational companies including Maserati, Mercedes, Aston Harald and others. Companies invest a lot of money and time in training their employees, but 70% of what is learned is forgotten in just two weeks without being aware of it, until testing is done. Or, 70% of training resources are unproductively spent funds, if no effort is made to preserve the acquired knowledge!    

In fact, the key problem is that for most employees, the training process for a subject is a one-off event. They go through the material in a seminar or through an e-learning course, do some kind of testing – and that's the end of it. Since no one later knows how much of what was learned remains in the memory of employees, knowledge gaps arise that reduce the performance of companies in all segments.

The Coach platform takes care of solving these problems. It allows training to grow into a continuous process of repetition and improvement instead of one-time events. And that, through a set of interactive - fun games packed into a mobile application. Thus, instead of being an obligation and a burden, the learning process for employees becomes attractive and fun, which significantly increases their degree of satisfaction and loyalty to the company.

https://getcoach.app/

The individual approach is one of Coach's most unique competitive advantages. The algorithm for personalizing questions in the games allows each employee to discover and improve their own weaknesses, for which the management also has a detailed insight through a special administration panel. 

The intuitive administration panel allows HR professionals to manage content in the application very easily, while tools for automated creation of questions speed up the process of preparing training materials by more than 10 times!

The Coach platform guarantees the retention of knowledge with the help of scientifically proven learning methodologies - adaptive learning and spaced repetition, guided by the latest worldwide research that shows that learning is much more effective in continuous, short and explosive intervals, rather than just one time, through long hours spent in training and training.

The Coach platform has a wide range of applications. The attractiveness has increased dramatically with the accelerated digitization of all business processes in companies prompted by the health crisis. It is ideal for companies with more than 100 employees operating in: the automotive industry, the retail sector, the telecommunications, banking, insurance business and other service activities, where customer relations are extremely important for the success of operations. 

Precisely for these reasons, the application of Coach for continuous training of the so-called" employees on the front line" is particularly significant. They are in daily and direct communication with consumers, such as: sales and "call center" agents, commercialists, counter workers, etc. They, at any moment, must know the entire production well offer (technical specifications, product features, etc.), competitive differences and all business processes, in order to increase customer satisfaction through a more effective sales presentation and better service, thereby improving sales results and the profitability of the company.

Currently, the product is being tested through several pilot projects with domestic companies, and the team is already in negotiations with potential customers from the USA, Great Britain, Belgium, etc. The combination of Coach's selected methodologies and technological innovations attracted the attention of the academic community as well, so the team had the honor of giving a guest lecture for Coach at San Diego State University (SDSU) on the subject "New technologies in the field of learning and personal development ( Emerging technologies in Learning & Development).

The investment of 100,000 euros in the innovative training platform - Coach is the fourth investment of the X Factor Accelerator. Previously, the X Factor Accelerator invested in the innovative product - wine ice cream (Wice), in a software solution for real-time 3D mapping - Vision Dynamix, and in Brummell - the first biker jacket.